Discover This Way

The purpose of this campaign is to redefine business travel by encouraging unscripted moments. The elegant and whimsical tone of the print uses pops of color and unexpected compositions reminiscent of fashion photography. The instructional lines and footprints weave a consistant visual thread throughout. The campaign was applied to on property touchpoints, social, and out-of-home.

Designed at VBP

Photo: Benjamin Bouchet