Gif / Site

For the launch of Reebok's ‘Sport the Unexpected’ campaign, a series of gifs were released to drive engagement with the brand on social platforms. Using lo-fi animations and type effects, we encouraged users to make their own expressive, nostalgic Reebok images. 

We also created a page on to house all three tv spots, feature key products and hidden moments; all in an unexpected way. We intentionally broke apart web standards, using a bright, graphic glitch aesthetic to achieve this effect.

Design + Direction at VBP

Additional Design: Andre Cabral