Reebok
Cardi B Influencer Packaging

For the release of Reebok's Cardi B spot "Nails," a limited-edition shoe was designed for the social media influencers in Cardi B’s inner circle. A bright, graphic-driven pattern of gems, nails, and bling wrap the box. Inside, surprise hands offer an unexpected unboxing experience. Final images to come.




Designed at VBP
Additional design: Andre Cabral

















PACKAGING EXPLORATIONS